RED

CLIENT

Red

SCOPE

Brand Identity, Space Design

TEAM

Visual Identity and Interiors: Anmol Gupta (The Brewhouse)

Space Design : Studio Organon

Art Direction: The Brewhouse

Photography: Anmol Gupta, BrandTalk, Studio Organon

Some projects ask you to design a logo; others ask you to live in their world for a while. Red was the latter. This modern-day restaurant demanded more than just a visual identity—it called for textures, materials, and layers that could be felt as much as seen. It needed to smell like charcoal, taste like heat, and linger like passion.

Brought to life under the creative direction of The Brewhouse, my role as a designer went far beyond logos and stationery. From sourcing fabrics and textures to personally hand-painting salt and pepper shakers, from countless rounds at the printers to collaborating with Studio Organon on space design, Red became an all-consuming labor of love.

At its heart, Red celebrates the raw energy of the robata grill—a cooking style that fuses fire with finesse. The menu features everything from seafood skewers to smoky appetizers, all meant to be shared, while the bar plays with charred ingredients in its cocktails.

Part of a larger chain of restaurants named after colors, Red embraces its name with a fierce, unapologetic identity. Historically associated with heat, danger, and love, red here becomes a metaphor for the passionate dining experience—from the charred flavors on your plate to the fiery ambiance that surrounds you.

Walking into Red feels like stepping into another dimension—one that oscillates between bold drama and intimate charm. The double-height ceilings allow light to flood in during the day, while at night, sheer curtains transform the space into a cozy, candlelit cocoon.

The seating tells its own story: rounded-edge capsule tables, tiered circular seating areas, and a mix of textures like corduroy and tie-dye. The bar, a true showpiece, is layered like a decadent cake, drawing the eye and inviting you to stay a while.

From the moment you pick up the menu, you’re immersed in Red’s retro-modern vibe. Inspired by old telephone directories, the menu’s slim design, typographic treatment, and playful pricing evoke nostalgia with a contemporary twist.

The collateral is tactile and full of personality:

Capsule-shaped visiting cards mirror the restaurant’s furniture and hint at its cheeky, retro roots.
Bill folders echo the capsule motif, with concentric graphics that feel delightfully old-school.
Wooden coasters feature etched designs that add a touch of craftsmanship.
Napkins combine retro-inspired shapes with witty embroidery, offering moments of delight.
Vases go beyond function, taking the shape of a hand or even a human heart—subtle but striking.

Day and night, Red transforms. By day, it’s bright and inviting—a space where sunlight dances on deep red textures. By night, the curtains close, the lights dim, and the energy shifts to something darker, sultrier. It’s a place for long conversations, shared plates, and maybe a little mystery.

You don’t just dine at Red; you feel it. From the warmth of the food to the boldness of the design, every detail is crafted to leave an impression. Red isn’t for everyone—it’s daring, it’s polarizing, and it makes no apologies.

But for those who love it, Red becomes more than a restaurant. It’s a visceral experience—a love letter to heat, flavor, and the fiery intensity of the color it’s named after.