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NBA Y2K
CLIENT
NBA Style India
SCOPE
Art Direction, Social Media Strategy
TEAM
Concept and Art Direction: Anmol Gupta (The Brewhouse)
Photography: Shivam Pathak
Videography and editing: Subham Bhakat
Stylist: Bonsen Sangma
Makeup and Hair: Karma and Sailo
When the NBA handed us these iconic jerseys, we knew we had to do something extra with them—something that would make Dennis Rodman proud. So, we took it back to where it all peaked: Y2K. Think oversized fits, bold colours, and unapologetic attitude. The NBA’s style in that era wasn’t just about basketball; it was a whole cultural movement.
To bring that energy to life, we styled the jerseys with a Y2K twist— leather pants, tinted shades, layered accessories, and bold silhouettes. And because a shoot like this needs to be more than just looks, we played with distorted perspectives to add that extra oomph. (Shoutout to whoever invented wide-angle lenses—you’re the real MVP.)
The vibe didn’t stop at stills. For the videos, we went full Y2K nostalgia with film cameras, box TVs, and grainy textures. It’s all about capturing that raw, unfiltered energy. This era wasn’t just about fashion; it was a statement. Dennis Rodman, Allen Iverson, and the rest of the crew weren’t just players—they were icons redefining what it meant to own your style on and off the court.
This shoot wasn’t just about recreating the past; it was about celebrating the legacy of NBA style and showing how it still resonates today. Basketball meets fashion meets Y2K? Yeah, we went there—and we served.
Anmol S Gupta