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Kaashi Wellness
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Kaashi Wellness
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Brand Identity, Packaging Design
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Visual Identity and Packaging: Anmol Gupta
Content: Neha Ahuja
Photography: Naina Gahlaut, Aimanness Harun
Let me tell you about Kaashi Wellness—a brand that’s as timeless as the sacred city of Varanasi itself. Nestled in the spiritual heart of India, Kaashi Wellness is more than just a spa; it’s a sanctuary where ancient Vedic philosophy meets modern-day wellness. And I had the incredible opportunity to work on their branding and packaging, creating a visual identity that truly reflects their essence.
Kaashi Wellness isn’t just about pampering your body; it’s about nurturing your mind, soul, and spirit. With over 20 years of industry experience, they’ve mastered the art of blending holistic wellness with contemporary needs. Their spa services and products are pure, ethically sourced, free from preservatives, and packaged in eco-friendly materials. Because let’s face it—wellness shouldn’t come at the cost of the planet.
What sets Kaashi apart is their deep-rooted Vedic knowledge. They don’t just talk about holistic wellness; they live it. Their approach is built on the belief that true wellness encompasses the physical, mental, and spiritual. And they take consistency seriously. Using technology to monitor their services, they ensure every guest receives the same exceptional experience every single time. No compromises, no shortcuts—just lasting wellness.
Kaashi Wellness is your one-stop destination for spa experiences and wellness products that actually deliver. Whether you’re looking to unwind, recharge, or simply treat yourself, they’ve got you covered.
When it came to branding, my goal was to capture the soul of Kaashi Wellness—timeless, elegant, and deeply rooted in tradition, yet fresh and modern. From the logo to the packaging, every detail was designed to tell their story. Curious to see how it all came together? Check out the project here.
Kaashi Wellness is more than a brand; it’s a movement toward mindful, holistic living. And I’m proud to have played a part in bringing their vision to life.
Anmol S Gupta